How The Love For Their Pets Led Fursure Founders To The 2021 Forbes 30 Under 30 List

“I don’t want anyone else to go through the heartbreak that I went through with Simba.”

Catherine Dennig, Co-Founder of Fursure, lost her cat Simba a week after he was diagnosed with lymphosarcoma. Treatment would have cost $12,000 and at the time, Catherine was a college student forced to make a difficult choice that no pet owner should ever have to make.

What should have been a medical decision, became a financial one.

Many pet owners don't realize how expensive veterinarian care can be until they are faced with a large and expensive bill. That’s when it dawned on her and her Co-Founder, Keji Xu, that they could do something about it.

And, just like that - the idea of Fursure was born.

Fursure has one simple mission: to help the millions of pet parents around the United States take the very best care of their furry friends.

Flash-forward to today, Fursure has helped thousands of pet parents across the country find high quality and affordable pet insurance coverage for their dogs and cats.

“Fursure is disrupting how Americans spend money on their cumulative 185 million pets. A >$100B market, growing to $275B in the next decade,” says Catherine. “Our first product is in pet insurance, which today lacks personalization, transparency and brand loyalty. We've flipped that on its head, with Fursure-obsessed customers evangelizing us to their friends.”

But, Catherine and Keji are not stopping there. They have big plans for 2022. They are working hard to grow Fursure into a company that is not only dedicated to your pet’s health, but also helps pet owners maintain financial wellbeing so that they can spend and save with confidence.

Built by pet parents for pet parents, their team of pet insurance advisors will continue to guide and educate their customers by helping them find the best insurance policy for their pet and budget.

“Fursure offers complimentary 1:1 human support through consultation calls, live chat and SMS, to ask your specific questions and receive neutral, knowledgeable answers and advice. Best of all, it’s free.”

Congrats to Catherine and Keji on an incredible achievement! Don’t forget to take a look at their Forbes 30 Under 30 feature here.